About Us
As a brand with a modern, global mindset, ORDINAIRE specializes in providing upholstered furniture inspired by the essence of the "ordinary." From people, to everyday moments, to the emotions that surround us daily—these simple joys are at the heart of our designs. Nothing makes us happier than bringing you comfort and happiness in life’s smallest moments through quality-crafted products that embody the ORDINAIRE standard.
As a continuously growing team, ORDINAIRE's ongoing mission is to make life in your home more enjoyable.
Be Ordinaire, Be Happy!
OUR PHILOSOPHY
THE 5 ORDINAIRE RULES
Living Comfortably Through Simple Principles
A well-designed home is never created by chance. At ORDINAIRE, we believe that comfort, simplicity, and the moments of everyday life should always be at the heart of every design. These five principles were created not simply as design guidelines, but as a reflection of how we think about everyday living.
Rule 01
One accent, one story
Một điểm nhấn, một câu chuyện
Choose one accent color and let it appear intentionally throughout the space — in a cushion, a piece of artwork, or a decorative object. This thoughtful repetition creates a visual thread that ties the room together, making it feel cohesive without feeling overly styled.
Rule 02
1 Soft, 1 Wood, 1 Light
Sự cân bằng vật liệu
Comfort comes from balance. Soft textiles bring warmth and ease. Wood adds depth and a sense of natural stability. Gentle lighting completes the space and creates a calming rhythm. When these elements come together, a room feels naturally balanced, inviting, and comfortable.
Rule 03
Comfort first, decoration second
Thoải mái trước, trang trí sau
Comfort should always come first — decoration comes second. A meaningful living space is designed to support everyday life, from the way we sit and rest to the small routines that shape each day. Beauty loses its value when it comes at the expense of comfort.
Rule 04
Better pieces, fewer of them
Chọn chất lượng thay vì số lượng
Rather than filling a home with more, focus on choosing fewer pieces of better quality. A well-designed space is not defined by quantity, but by thoughtful selections that truly belong. This approach helps create a home that feels balanced, enduring, and meaningful over time.
Rule 05
If it isn't used weekly, remove it
Loại bỏ những đồ không tiện ích
Furniture should support everyday living, not simply fill a space. Ask yourself: “Is this something I use every week?” If the answer is no, removing it may help create a home that feels calmer, more open, and easier to live in.
ORDINAIRE VIETNAM SHOWROOM
Ordinaire Him Lam
September 2023: Grand opening of the first store at Him Lam, District 7, Ho Chi Minh City – marking the debut of the furniture retail brand in the domestic market.
Ordinaire An Phu
March 2025: New showroom in An Phu, District 2, Ho Chi Minh City officially opens — a space for display and immersive lifestyle experiences.
Ordinaire Ocean Park
December 2025: Our first showroom in Northern Vietnam officially opens at Ocean Park 2, Hung Yen — a space to experience Ordinaire’s furniture, materials, and approach to everyday living
ORDINAIRE CAMBODIA SHOWROOM
Ordinaire Phnom Penh
December 2024: Ordinaire expands into Southeast Asia with its first international showroom abroad in Phnom Penh, Cambodia.